What Is Supply Chain Management? “Supply Chain Integration” – ASU’s Video Series: Part 6

The Canadian Men's Rowing Crew: The Personification of Commitment to Continuous Improvement, Shared Goals, and Mutual Trust

Rowing has been called the ultimate team sport. It has earned this reputation because it demands that the team be built on integrated team goals supported by acceptance of individual responsibilities. It requires a cohesive philosophical approach as agreed by team and coach, or mentor, cemented by mutual trust and a burning desire to continuously improve. In rowing, the failure of one is the failure of all.

These themes are repeated frequently in Module 6 of the excellent “What is Supply Chain Management” series, produced by ASU and the W. P. Carey School of Business, wherin the topic of the Integrated Supply Chain is discussed.

Individually, purchasing, operations, and logistics management do not comprise supply chain management. Supply chain management requires network integration. Integration is only possible when organizational philosophies are compatible across the supply chain and when supply chain partners work as cooperative and coordinated teams. Modern organizational supply chain leaders need to understand the importance of integration internally and externally. Modern supply chain skills are required by elite corporate executives around the world.

This video series was developed by Eddie Davila, Jeff Hough, Randy Cates, Dawn Feldman, Dan Ichikawa, Ian Schmoel, and Matt Hardy. ASU, the W. P. Carey School of Business, and the Supply Chain Management Department are proud and happy to share this video series with supply chain management departments, supply chain instructors, career specialists in high schools and universities, as well as industry leaders in an effort to inspire a new generation of supply chain management professionals across the country and around the world.

For more information, visit W. P. Carey’s SCM Web site at http://wpcarey.asu.edu/scm or send an e-mail to wpcarey.scm@asu.edu.

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