Green-washing: The Dark Side of Green

Greenwashing

Like many seismic shifts in social priorities, the pursuit of responsible environmental stewardship is vulnerable to exploitation by unethical commercial behaviours. Unscrupulous firms will try to convert demand for green virtuousness into profits, unashamedly using snake oil sales and marketing techniques.  The term “green-washing” describes the act of misleading consumers regarding the environmental practices of [...]

The Lean Green Business Machine: A Case for Sustainability

Sustainability

Businesses, governments, and households are painting themselves green. Sustainable development (SD) was once the exclusive territory of activists and altruists. Today, businesses of all configurations must face the fact that SD has evolved into a virtue that is both a competitive requirement and a regulatory necessity. SD has evolved from being a philanthropic “nice to [...]

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